Ahmet Simons

A photo of the now closed [circa-1953] Lowell Municipal Pool (at 1601 N. 28th St.) in Boise, Idaho shows the words “Municipal Pool” formed into the cement of the entrance to the above-ground swimming facility.

Both the lettering and building entrance designs harken back to the Art Deco era and the sign features stencil-like characters.

This inspired a typeface aptly named Municipal Pool JNL, and is available in both regular and oblique versions.

Unique and decorative signage for many drive-ins, motels, food stores and other businesses of the 1940s had what was referred to as “privilege signs” provided by one of the major cola brands.

Consisting of the brand’s emblem on a decorative panel, the remainder of the sign would carry the desired message of the storekeeper (such as “Drive-In”) in prismatic, embossed metal letters.

Inspired by the Art Deco sans serif style of those vintage signs, Privilege Sign Two JNL recreates the type design in both regular and oblique versions. The typefaces are solid black, but adding a selected color and a prismatic effect from your favorite graphics program can reproduce the look and feel of those old businesses.

This is a companion font to Privilege Sign JNL, which recreates the condensed sans serif lettering of other privilege signs from

the 1950s and early 1960s.

Classike is a high contrast squarish display typeface. Inspired by the Art Déco period from a modern perspective. Refined and elegant yet with a mechanical vibe, it is ideal for pairing with any functional font, it works especially well with Geogrotesque, from which it inherited its proportions and soul. Classike adds an exclusive touch and helps enrich your graphic voice. A Variable Font version is included with the family or as a separate style. Read some thoughts about the design process at the Emtype's blog. 

Office Staff JNL is a version [with serifs added] of Popularity JNL – a condensed Art Deco design based (for the most part) on a popular typeface known in some foundry books as ‘Radiant’ with some reinterpreted characters… and is available in both regular and oblique versions.

The words “Benny Goodman & His Orchestra” on an appearance poster for the band from 1936 were rendered in a beautiful semi-script style of hand lettering.