Ahmet Simons

Please meet Torreta font. A serif font handcrafted with precision and focused on both aesthetic and legibility.

Imperfectly perfect, some kind handcrafted, warm, welcoming, and classic. It gives any text a smooth, calming motion. With a good x-height to be easy to read, a medium contrast, an elegant small serif, and a proportioned ascender/descender relation.

Particularly good for long text and big headlines in books, magazines, advertisements, corporate documentation, business reports, multimedia, correspondence.

Come with thoughtful Open Type features that make it multilingual. Also, contain several alternative vocals, ligatures, fraction and other variation of figures. It has more than 284 glyphs that support broad Latin languages.

Torreta is particularly good for medium and long text, because of the great legibility and also for big headlines to show all those little imperfections details. So, perfect for books, magazines, or any long multimedia report that needs good legibility with an informal, happy, and human touch.

Torreta was born for a child book named “La fábrica de etiquetas” (The tag factory) by Emma Piquer, illustrations by Calle, published in 2021 by Editorial Juventud. A project that was initiated in the middle of the confinement, between 2 old friends in Barcelona and a talented illustrator in Madrid. The book talks about a childhood without tags, to positively promote respectful child-rearing.

NewsSerif is the sister typeface of NewsSans. Together they are a great toolbox for all editorial and typographic challenges – analogue or digital. The 20 styles of NewsSerif are divided into three subfamilies named after their suggested use: Text, Large and Huge. The letter style evolves throughout the different subfamilies to become more expressive in the Large and Huge families.

All roman styles from the NewsSerif Text family are bundled with Italics from NewsSans. While this may appear to be an unusual pairing it makes a perfect match. The roman and italic weights are balanced perfectly.

New Ways is a modern sans font family designed to ensure readability and clearness suiting branding, editorial and advertising projects.